How to Write a Quote Email That Wins Work (2026)
Sending a great quote is only half the job. The email it arrives in matters just as much. A professional quote email builds trust before the customer has even opened the attachment. A sloppy one can cost you the job before they do.
Why Your Quote Email Matters
Most tradespeople put all their effort into the price and none into the presentation. But the customer doesn't just buy the price — they buy the person behind it. When someone receives your quote email, they're asking themselves:
- Does this person seem professional and reliable?
- Do they understand what I actually need?
- Will they communicate well if something goes wrong?
Your email answers all three questions before the job even starts.
What a Good Quote Email Includes
Quote Email Template — Standard Job
Copy and adapt this
Subject: Your Quote — [Brief Job Description] — [Your Business Name]
Hi [Customer Name],
Thanks for getting in touch. Please find your quote attached for [brief description of work, e.g. fitting a new consumer unit at your property in Paisley].
The quote covers everything we discussed, including all labour and materials. You'll find a full breakdown inside, along with my payment terms and how long the quote is valid.
If you're happy to go ahead, just reply to this email or give me a call and I'll get you booked in.
Any questions at all, don't hesitate to ask.
Kind regards,
[Your Name]
[Business Name]
[Phone Number]
[Website]
Quote Email Template — Following Up on a Site Visit
When you've already met the customer
Subject: Your Quote Following Our Visit — [Your Business Name]
Hi [Customer Name],
Great to meet you [yesterday / on Wednesday / last week]. As promised, please find your quote attached for [brief description of work].
I've included everything we talked about. If there's anything you'd like adjusted or any questions about what's included, just let me know.
Happy to chat through it if that helps — just give me a call on [number].
Looking forward to hearing from you.
Kind regards,
[Your Name]
[Business Name]
[Phone Number]
The Follow-Up Email
Most tradespeople send a quote and never follow up. A simple chaser two or three days later wins jobs on its own.
Send this 2-3 days after the quote
Subject: Following Up — Your Quote from [Business Name]
Hi [Customer Name],
Just wanted to check you received my quote okay and see if you had any questions.
I'm happy to talk through anything or make any adjustments if needed. If you'd like to go ahead, just let me know and I'll get a start date sorted.
Kind regards,
[Your Name]
[Phone Number]
Mistakes That Cost You the Job
What to avoid
- "Please find attached" with nothing else — it's a file drop, not an email. It tells the customer nothing about you.
- Being vague about what's included — if the customer isn't sure your quote covers everything, they'll go with whoever made it clearest.
- No clear call to action — "let me know if you have any questions" is weak. Tell them what to do next.
- Waiting too long to send — send within 24 hours of surveying wherever possible. The longer you wait, the more likely they've moved on.
- No follow-up — a simple chaser two or three days later wins jobs on its own.
Quick Checklist Before You Hit Send
Every quote email should have all of these
- Customer's name used in the opening
- Work clearly described in one or two sentences
- Quote document attached
- Payment terms and validity period included in the quote
- Clear next step stated
- Your name, number and business details in the sign-off
- Proofread — no typos or autocorrect errors
Jobber lets you build and send professional branded quotes on site, with automatic follow-up reminders so you never forget to chase. Most customers who switch say they win more jobs within the first month.
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