Finding new customers takes time, money, and effort. Getting an old customer to book you again costs almost nothing. Yet most tradespeople spend all their energy chasing new work and do very little to hold onto the customers they’ve already got. If you’re a sole trader or running a small trade business in the UK,…
You don’t need a £2,000 website to get work from Google. You need a website that loads fast, looks professional on a phone, clearly states what you do and where, and has enough content for Google to understand what searches it should show up for. Most tradespeople can build something that does all of that…
Your Google Business Profile is the single most powerful free marketing tool available to a UK tradesperson — and most tradespeople are using it at about 20% of its potential. A basic claimed profile with a phone number and a handful of reviews is a start. But there’s a significant gap between a profile that…
If you’re a UK tradesperson looking to generate more work through online platforms, three names come up more than any others — Checkatrade, MyBuilder, and Bark. Each works differently, costs differently, and suits different types of trade business. Picking the wrong one is an expensive mistake. This guide compares all three honestly — how they…
Checkatrade is one of the most recognised names in UK trade directories and has been around since 1998. It spends heavily on TV and radio advertising, which does genuinely drive customer searches. But in recent years, trade forums and review sites have filled up with tradespeople complaining about price hikes, poor lead quality, and difficulty…
Checkatrade is one of the most recognised names in UK trade directories and has been around since 1998. It spends heavily on TV and radio advertising, which does genuinely drive customer searches. But in recent years, trade forums and review sites have filled up with tradespeople complaining about price hikes, poor lead quality, and difficulty…
Ask ten tradespeople whether they need a website and you’ll get ten different answers. Some will tell you they’ve never needed one — they’re fully booked on word of mouth and referrals. Others will tell you their website is their best source of new work. Both can be true depending on where you are in…
Reviews are the most powerful marketing tool a tradesperson has. More powerful than a website. More powerful than social media. More powerful than any paid advertising. When a homeowner is choosing between two tradespeople, they almost always go with the one who has more reviews — and better ones. It’s that simple. The problem is…
Social media gets talked about a lot in business circles. But for a tradesperson who’s busy on the tools all day, the last thing you need is to waste time on platforms that don’t actually generate work. The honest truth is that not every social media platform is worth your time as a tradesperson. Some…
If you want local customers to find you online, a Google Business Profile is the single most important thing you can set up. It’s free, it works, and most of your competitors either haven’t done it or haven’t done it properly — which means there’s a real opportunity here. This guide walks you through exactly…